2016 495GR Cover

Grand Rapids continues to grow, with neighborhood revitalization bringing new and interesting bars, restaurants, and businesses throughout the city and to the nearby suburbs.

But instead of diminishing the appeal of the city center — Downtown Grand Rapids — this growth has made the city more of an epi-center, with more and more offerings for people to explore.

Residents see downtown Grand Rapids as a beacon, with exciting events, entertainment, dining and more — and they want to be a part of it.

Share your story and how your business is connected to the epi-center of West Michigan — the 495GR.

Join us for this unique publication that highlights the great businesses connected to Grand Rapids.

I have had the privilege to share the stories of Grand Rapids’ vibrant business community for several years now, and I am pleased to do it again this year.

Join us for 495GR and put your business at the center of our community.

Thank you,
Elizabeth Sanders
495GR Writer


First-class hospitality. A thriving art scene. A focus on inventive, high-quality education. World-class design, architecture, culture, food, beverages, and entertainment. All of these qualities have become synonymous with downtown Grand Rapids and the surrounding neighborhoods, and all are essential threads that weave together an exciting, forward-looking region that’s not afraid to invest in innovative business ideas, groundbreaking partnerships and the people who give Grand Rapids its “cool city” moniker.

In our 6th edition of 495GR, we celebrate those people: the thinkers, planners, doers, and collaborators who are helping to bridge downtown Grand Rapids with the surrounding neighborhoods to create a place where people are excited to shop, work, live, and play. Incorporating a video component for the first time, and with a focus on personal, rich narratives that help tell the story of the people behind Grand Rapids business, our 2016 issue will be creative, forward-thinking, and focused on progress and growth ... just like the visionaries featured in its pages.

495GR will be Published in the September 2017 issue of Grand Rapids Magazine and the August 14 issue of the Grand Rapids Business Journal. Elizabeth Sanders has been commissioned for the writing. The magazine is a premium quality, perfect bound, publication. Total copies printed is 22,000 with overprinting available upon request.

495GR will be an integrated medium whereas digital versions will be produced as an electronic page-view magazine and a Video that can be hosted and/or linked to every participant’s website. QR coding can be employed for smart phone technology.

Click here to view the 2016 495GR Video Interviews.



495GR is 100 percent marketing, with each two-page advertising spread designed in story format. Sponsors retain all cover positions with one additional page inside for their story on the downtown district. Single-page complementary advertisements will be positioned adjacent full-page excerpt pages.

Two-Page Story: $3,450

Standard Single-Page Ad: $2,150

Materials Due Deadline: May 25, 2017

No further discounts apply.


495GR FAQ’s

Q. When can I expect the writer to contact me?
A. Elizabeth will contact you within a week after your commitment has been turned in.

Q. Will I get a chance to proof-read the story?
A. Yes. Once Elizabeth has finished your story she will send to you review and proof.

Q. Will I see a proof of the 2-page spread before it goes to print?
A. Yes. Your two page spread will be sent to you for review approximately two weeks after your photo session is completed.

Q. Where will the interview be held?
A. Elizabeth will initially contact you by phone to schedule an interview with you. The interview can be held in person or on the phone. It is your preference.

Q. How much time should I allot for the interview?
A. Each session will be scheduled for 30-45 minutes.

Q. How will photos of our business be scheduled?
A. Photo and b-roll sessions will take place on June 14, 15 and 19.

Q. What type photos do you want for 495GR?
A. The goal of 495GR is portray the synergy and excitement of business happening in Downtown Grand Rapids and surrounding neighborhoods. Your photos will portray the what, who and why of your business. We offer three template styles for your two-page spread.

Q. Is it okay if I provide our own photos?
A. Yes. You can provide photos of your business however our photographer is part of your package; we would encourage you to take advantage of the full package.

Q. Do I have rights to the photos that were taken for 495GR?
A. You own the rights to the three or four professional photos we use in the final advertising spread and may use them for your own purposes such as brochures, websites, etc. Other images from the photo shoot may be purchased from the photographer if you are interested.

Q. Where will the video be shot?
The video interview will be held on June 21 and 22 between the hours of 9-5 on location at DVS located on Wealthy St. at 401 Hall Street SW Suite 489

Q. How is the video interview scheduled?
A. GRBJ’s project manager will contact you to schedule your video interview. Please plan for 30-45 minutes.

Q. What text should I prepare for the video?
GRBJ’s project manager will give email questions to you that may be asked during your session.

Q. Will I get a copy of my video?
A. Yes. You will receive a link that you add to your website and share on social media.