Paul Lane
Lane Finds Future Exciting
By Mark Sanchez
Published: June 17, 2002
Paul Lane likes to discover what people want or need, and then as a marketer find ways to accommodate that. HOLLAND — The principles haven’t changed. The world has. It is amid that change where Paul Lane finds the most excitement in his work. As a marketing professor and chairman of the marketing department at Grand Valley State University’s Seidman School of Business, Lane has to keep up on the ever-changing world of business where technology and the Internet are opening new horizons in the promotion of products and services to consumers and businesses.

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