Bill McKendry
McKendry’s Brand Is Different
By Scott Payne
Published: March 28, 2002
Bill McKendry says what started as an ad agency has become a brand consultant, meaning that advertising is merely one faction of the questions with which his firm becomes engaged when dealing with its clients. GRAND RAPIDS — Even though Hanon McKendry annually walks off with a box full of honors at the Addy Awards, Bill McKendry says the company doesn't wish to be known as an advertising agency.

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