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Early on, John Groothuis went knocking on doors to attract customers to Grand Haven Bank. |
GRAND HAVEN — In an industry where “high ouch” has become the mantra alongside “high tech,” John Groothuis has found that smaller is better.
Community banking, with its high level of personal customer service and attention, is the style he prefers. That’s why he went to work in late 1994 as president and chief executive officer for the fledgling Grand Haven Bank, a unit of a Lansing-based corporation that develops and owns autonomous, locally controlled community banks.