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JACK GROOT

Groot Juiced About Franchises

By Mark Sanchez

Published: August 18, 2003

Groot
HOLLAND — Jack Groot was ready to branch out.

The storefront next door was becoming available and he wanted to move in and expand his business.

But merely expanding the coffee shop he opened in 1993 into the adjoining space wasn't the answer. Why incur the higher operating costs without assuring yourself a corresponding increase in business? Groot wanted something that made much more business sense.

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