Climb Every Mountain
By Business Journal Staff
Published: July 18, 2005
The Jeep King of the Mountain series mountain biking event is many things to many people. To the 16 bicycle racers coming from as far away as Australia to ply their trade, Saturday's race is one step toward a world championship. For the owners of local businesses — including Pando ski area — it is a welcome (if unexpected) opportunity to cash in on some well-heeled tourist traffic. It is a chance for Grand Rapids to divorce itself from the nationwide stereotype of Midwesterners as fat, sedentary lumps.

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