Brand Plan: Get Out Of The Way
Published: October 17, 2005
There is good news from the Downtown Development Authority: it has elected to initiate a "branding" campaign for West Michigan's "front porch" (as former Mayor John Logie so called it), and is enlisting the partnership of the Downtown Alliance and Downtown Leadership Council to do so. There is more good news in that it selected Grand Rapids-based Hanon McKendry from 30 applicants for the job. Hanon McKendry promotes West Michigan as a part of its company branding in soliciting national clients, so the choice makes sense.

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