Carnevale Simplifies Complex
Daniel Schoonmaker
Published: January 2, 2007
Michael Carnevale's Web experience ranges from gaming to TV to mortgage applications, including such big names as Grand Theft Auto, VH1 and National City Bank. GRAND RAPIDS — As it turned out, the online application to create hip-hop music was remarkably similar to the one used to process mortgage applications. Both had a unique goal with complicated challenges and a need for an easy-to-understand user experience. And the key to both, explained Carnevale ID principal Michael Carnevale, was to determine how the object at hand would interact with its intended user.

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