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NeoCon: Nurture Takes Lead
Steelcase’s new Nurture brand has taken the health care brand by storm. Shown is a sample patient room as displayed in its Merchandise Mart showroom.
Daniel Schoonmaker
Published: June 18, 2007
CHICAGO — Celebrating its one-year anniversary at NeoCon last week was Nurture By Steelcase, the stand-alone brand created to drive penetration in the health care market for the world’s largest office furniture maker.

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