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  Grand Rapids Business Journal

WEB EXCLUSIVE MONDAY 1 16 PM
 

Super ads gain critiques
By Elizabeth Slowik

The pundits and pals at the “Super Ad Bowl” party at Grand Rapids advertising firm Hanon McKendry, online voters and a group that weighed in via social networking sites all put Dorito’s ads in the top three commercials.

With the commercials nearly as big a draw as the football game at the Super Bowl, Hanon McKendry asked observers to rate them. Here are the results:

Local advertising experts rated Doritos — Son Advice, first; Kia — Sock Monkey, second; and E-Trade, Milkaholic, third.

Those who commented via social networking put Google — Search On first; Snickers — Betty White second; and Doritos — Bark Collar, third.

And as of Sunday night, online voters at www.superadbowl.com made these opinions: Kia — Sock Monkey, first; Doritos, Son Advice, second; and Snickers, Betty White, third.