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  Grand Rapids Business Journal

WEB EXCLUSIVE MONDAY 12 05PM
 

Cherry joins grape in Perrigo line
Elizabeth Slowik

Cherry joins grape as the flavors offered in a children's allergy syrup over-the-counter medication in Perrigo Co.'s line-up, the Allegan company announced Monday.

Perrigo announced that the U.S. Food and Drug Administration has approved the company's plans to manufacture and market cetirizine cherry-flavored syrup at 1mg/ml. The pediatric medication is indicated for indoor and outdoor allergies.

The company already provides the OTC store-brand medication in a grape flavor.

The product is comparable to Zyrtec Children's Allergy Syrup from McNeil Consumer Healthcare, which has a market of $580 million over 12 months.

Perrigo stated that it expects to bring the product to the market in the first quarter of fiscal 2011.