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Huntington Teams With GR Rampage
The two-year agreement means Huntington will have a presence at every home game, with sideline barrier signage, radio advertising, and displays in the arena concourse as well as outside the arena during pre-game activities.
"Sports helps us build our brand and affinity in the local market," said Jane Ashley, senior vice president and director of regional marketing. "We want to be the local bank and we want to do the right things in the community."
It never hurts to be affiliated with a winner either, as the Rampage is the reigning world champion of arena football.
The agreement includes a charitable promotion, the Huntington Hundred, which calls for the bank to donate $100 to Special Olympics Michigan every time the Rampage scores a touchdown.
As part of the deal, Huntington also will be the presenting sponsor of the Rampage's Fan Appreciation Night on July 6.
It was more or less a mutual attraction, Ashley said. Both Huntington and the Rampage are relatively new to town and both want to be winning teams.
The Rampage also is a client of Huntington, she added, and that's one of the reasons the two teamed up.
"We always look at that when we're looking at partnerships and we want to do business with our clients as much as we can," Ashley noted.
The exclusivity of being the Rampage's only partner was another reason.
"There aren't too many partners that have stepped up yet, so this was an opportunity for us to get in on the ground floor."
Ashley said Huntington is currently working on other potential partnerships in the community.