- change ups
Hurwitz Family Buys Rogers
“The Hurwitz family believes deeply in the future of Rogers as a flagship in the West Michigan retail community,” said Dan Hurwitz, who will remain president of Rogers. “Our decision to invest in the long-term growth of the company is a testament to our confidence in the future of Rogers.”
The Hurwitz family bought the shares held by the daughters of the store’s late founder Hy Berkowitz. Hurwitz became president of Rogers when Berkowitz retired in 1998.
As part of the streamlining process, Rogers cut 21 full-time and 17 part-time positions.
“This is essentially a right-sizing of the company in response to improvements in technology and changes in the local climate,” said Hurwitz.
“This is a bittersweet time given the need to eliminate positions of people who have been a valued part of the Rogers family. While I know these changes are necessary for the long-term health and viability of the company, it unfortunately doesn’t make it any easier,” he added.
Hurwitz plans to open a smaller version of the Rogers store at 1001 28th St. SW in a retail center the family owns on East Paris Avenue. He also is interested in opening stores in northern Michigan, Kalamazoo and along the lakeshore.Rogers Department Store employs about 260. The apparel and accessories shop opened in 1955.