DiMaggio Memorabilia To Be Featured On Haggling Site

June 5, 2002
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GRAND RAPIDS — BargainandHaggle.com last week announced that limited edition autographed items from the estate of Joe DiMaggio now are featured on its Web site.

BargainandHaggle.com is a new online market launched by mindpepper LLC, which is BDO Siedman's Internet product development company. The site is a place in which buyers and sellers can negotiate the purchase price of listed items.

The DiMaggio Collection went on sale last week and will remain on the market until opening day at Yankee Stadium, April 2. Each day of the sale, one "Joe DiMaggio Day at Yankee Stadium" commemorative baseball will be given away in a random drawing of registered users.

Mindpepper said the DiMaggio event will include varying quantities from several item categories, including autographed baseballs, limited edition cards, rare photographs, bats and other memorabilia DiMaggio signed as part of his personal collection.

The site will make 10 to 20 items available in each category listed at any given time. The site also will add items in each category over the course of the eight-day sale.

All purchases will come with a notarized certificate of authenticity from Yankee Clipper Enterprises, DiMaggio's estate.

"We are honored to be hosting this sale of historic memorabilia from the personal collection of one of the game's greatest legends," said Catherine Ettinger, mindpepper's CEO.

"BargainandHaggle.com is the perfect venue for a sale of this kind," she said, "because average fans are able to purchase a piece of baseball history.

"With the negotiated pricing model," she added, "fans don't have to worry about wealthy collectors driving up the price of an item beyond their affordability, which is what can happen in an auction."

She asserts that BargainandHaggle.com also benefits sellers because they maintain more control over their transaction

While multiples of most items will be available during the sale, she advised that in the interest of fair access, items will only be sold one at a time. Special one-of-a-kind items will also be offered during the event, Ettinger said.

Items for sale on the Web site will include:

  • A baseball bat signed by DiMaggio with "#56," referring to his 56-game hitting streak in 1941, as well as it being #56 in a limited edition of 1,941 bats.

  • Commemorative leather baseballs with DiMaggio's photograph, signed with the "Yankee Clipper" nickname.

  • Numbered, limited edition solid porcelain baseball cards.

  •  LeRoy Neiman lithographs.

  • R. Steven Simon LE lithograph signed "Joe DiMaggio Yankee Clipper."

  • Black-and-white autographed photographs.

  • Official Louisville Slugger autographed baseball bats.

Selling all the memorabilia will be Ralph Perullo, a collector in Charlotte, N.C., who acquired the estate in June 1999.

Mindpepper has advised that a portion of the proceeds from the sale will be donated as a charitable contribution.

"Everyone involved has a tremendous amount of respect for Mr. DiMaggio and his contributions both on and off the field," Ettinger said. "We hope, through this sale, we are able to help share the memorabilia that commemorates his legacy to the fans."

The DiMaggio sale marks the official launch of BargainandHaggle.com.

The site was conceived, developed and is now operated by mindpepper using a patent-pending technology called Dinidan. The process is based on traditional "Old World" negotiation models enabling one-on-one price negotiation, with additional buyers waiting in an electronic queue. Moving this model online brings the ancient method of buying and selling into the Internet age.

BargainandHaggle.com provides a more flexible alternative to existing fixed-price and auction models. The Dinidan technology will be available to license through mindpepper.

"We feel that BargainandHaggle.com is filling the gap in a market that demands other pricing models," Ettinger said. "It is our intention to become a resource that allows buyers and sellers of a wide range of items to together determine the fair market value of an item."

BargainandHaggle.com was conceived and developed by mindpepper LLC, which currently operates the site.

Mindpepper LLC was founded in August last year by Seidman, one of the nation's leading professional service organizations.

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