Training Firm Makes Debut In Grand Rapids

May 24, 2002
| By Katy Rent |
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GRAND RAPIDS — A California-based software training program is coming to the area to help corporations gear up their staffs in the use of design desktop applications.

KnowledgeWorks Inc. a provider of hands-on training in multimedia, graphic design and desktop publishing applications has opened a training facility in Grand Rapids.

Currently serving the Los Angeles and San Diego markets, KnowledgeWorks will begin delivering a public schedule of courses next month.

Sonya Peterson, president of KnowledgeWorks and a West Michigan native, said the expansion into this market was a natural move.

"While a move to Chicago or Detroit might appear more logical, Grand Rapids has a certain appeal to it," she said.

"It's a great city and it's growing quickly. It is also unique in that it still holds the intimate appeal of a small town."

Headquartered in Los Angeles, KnowledgeWorks provides training in leading edge software, including Macromedia Flash, Dreamweaver, Fireworks and Adobe Photoshop, Illustrator and QuarkXPress.

Classes are offered in two-, three- and five-day increments and range in price from $400 to $2,500, depending on the program and length of training time.

In addition, Peterson said the company provides one-on-one training and custom on-site training for programs such as Access, Outlook, GroupWise, Windows, PowerPoint, Excel and Word.

She said that KnowledgeWorks deals with companies of any size. The firm's clients range from companies with fewer than 10 employees, to those with staffs exceeding 1,000. The firm professes to understand the difficulty of implementing complex training programs with numerous scheduling conflicts.

In order to meet the needs of several corporate clients, Peterson said the company has developed several solutions for its clients, including Client-Site Delivery and the Corporate Pass Program.

She explained that Client-Site Delivery provides an alternative for specific training events or company-wide rollouts.

She said Client-Site training can be delivered using standard course materials or customized to meet clients' special needs.

The firm's so-called Corporate Pass Program allows clients to save on all public courses. The firm bases pricing on volume and requires advance payment.

Upon purchase, the client receives credit for the number of days purchased. These credits may be used for any public course and are fully transferable within the client's organization.

In addition to the savings, Peterson said the Corporate Pass Program includes a single point of contact at KnowledgeWorks and a monthly statement of activity.

After researching the market, KnowledgeWorks moved forward with the expansion, partnering with local company Data Solutions, a provider of popular technical and desktop applications.

"Our goal is to provide the West Michigan corporate market with any and all of their educational needs by providing the highest quality instructors and superior customer service at very reasonable pricing," Peterson said.

"These are the same values and goals held by Data Solutions, making this partnership the perfect fit for the perfect market."

All KnowledgeWorks classes will be held at 2020 Raybrook SE, Suite 101, which is off the East Beltline just north of Woodland Mall.

To learn more, visit the company's Web site, www.knowledgeworkstraining.com or call (877) 41-TRAIN.

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