Hope Adds Staff To Raise More Funds
HOLLAND — Hope College, seeing the last quarter of an $85 million capital campaign as the most difficult to raise, has expanded its fund-raising staff in order to give more attention to potential foundation and corporate donors.
The addition of three new members to Hope’s advancement staff shores up fund-raising activities in an increasingly competitive arena and enables the college to provide the “special attention” needed to meet the goal of the “Legacies: A Vision of Hope” capital campaign that was launched in October 2000, said William Andersen, Hope’s senior vice president of finance and development.
“This is part of the effort to be successful in that campaign,” Andersen said. “We just need more people to spend more time asking for more money.”
Hope has raised $63 million of the $85 million campaign goal.
About $30 million of the amount raised will go to Hope’s endowment fund, now at $115 million, that supports student scholarships and the college’s operations budget. The remaining money will go to pay for numerous campus improvements, including the $36 million renovation and expansion of the Peale Science Center and development of the $8 million Martha Miller Center to house the college’s dance, communications and languages departments.
The $63 million raised so far has come from a donor list of 200 to 300 individual and corporate donors, all of whom are long-time and major benefactors of Hope, Andersen said.
As Hope moves from the “Leadership” to the “Major Donor” phase of the capital campaign, the college will work to solicit smaller donations from a broader donor network. Doing so requires additional staff, since those contributors who are most apt to give the largest gifts have already stepped forward, he said.
“We’re working with more people for less money per individual and that’s just a lot of tedious work,” Andersen said. “The success of our campaign is going to depend on a larger number of people giving more modest gifts.”
To handle that work, Hope College has hired Harvey Koedyker as its sixth regional advancement director, Melanie Meengs as director of corporate and foundation relations, and Pamela Spencer as assistant director of corporate and foundation relations.
Koedyker, a team leader and electronics maintenance system administrator at Johnson Controls Inc. in Holland for 10 years before joining Hope, focuses on fund-raising in Michigan, with an emphasis on the Legacies campaign.
Meengs and Spencer focus on areas previously handled by Hope’s regional advancement directors, expanding the college’s efforts with corporations and foundations and enabling regional directors to put more time toward seeking contributions from alumni.
The Legacies campaign will continue through 2002 and is ongoing as Hope College seeks to generate support for a $15 million sports arena. Hope is seeking to match a $7.5 million grant it received last April from the Richard and Helen DeVos Foundation to pay for the new 3,500-seat arena.
The college is “making good progress” on the arena campaign and hopes to have it wrapped up by December or January, Andersen said.