Spectrum Officers Jobs Broaden

June 6, 2003
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GRAND RAPIDS — The appointment of a new hospital president at Spectrum Health brought with it a tweaking of the position’s duties.

As president of Spectrum Health Hospitals, Matthew Van Vranken will oversee the operation and direction of the health system’s two acute-care hospitals in Grand Rapids, the Butterworth and Blodgett hospital campuses, and the Ambulatory and Continuing Care divisions.

He will report directly to Spectrum Health CEO and President Rick Breon.

“Matt is a talented and proven leader,” Breon said.

“His wealth of experience will assist us in continuing the integration of Spectrum Health and achieving our goal of being the finest health care system in Michigan.”

Van Vranken’s recent appointment elevates the role of president of Spectrum Health Hospitals, the $1.5 billion health system’s largest unit with an annual budget of $800 million and a staff of more than 10,000.

It includes the Blodgett Campus in East Grand Rapids, the Butterworth Campus and DeVos Children’s Hospital in downtown Grand Rapids, South Pavilion in Caledonia, East Paris Surgical Center, Spectrum Health’s Urgent Care Centers, Spectrum Health Primary Care Partners, AeroMed and Spectrum Health Occupational Services.

Van Vranken’s hiring brings those operations under a single leadership position and “better reflects the relationship between our acute care and post-acute care,” spokesman Bruce Rossman said.

Van Vranken assumed some of Breon’s day-to-day administrative duties, allowing the CEO to put more emphasis on long-term planning, strategy and direction for the health system.

He indicated he now will be able to involve himself in health care issues on a state and federal level.

“It gives him a little more time to look at things from a longer range in strategic planning,” Rossman said.

Van Vranken joined Spectrum Health after serving for six years as executive vice president and chief operating officer at Brigham and Women’s Hospital in Boston, an 875-bed Harvard-affiliated academic medical center with a world-renowned reputation.

Previously he served as executive vice president and chief operating officer for the Hospital of Saint Raphael, a 550-bed, teaching hospital in New Haven, Conn., that’s affiliated with Yale University.

The appointment was one of two made in recent months within the health system’s management team.

Lori Portfleet was earlier named president of Spectrum Health Continuing Care, a new entity that includes the Kent Community Campus, Continuing Care Group and the Visiting Nurse Association.

Those organizations were consolidated “to provide greater value to the community and Spectrum Health.”

Rossman said the idea was to provide for better continuity between Spectrum Health’s acute-care hospitals and post-acute-care services.

Portfleet has extensive experience in long-term acute care, subacute care, and long-term care.

She previously served eight years as the chief executive officer of Spectrum Health Kent Community Campus, leading the merger of the former Kent Community Hospital into Spectrum Health in 1999.

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