Hidalgo and De Vries Expands

September 16, 2003
| By Katy Rent |
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GRAND RAPIDS — Hidalgo & De Vries has announced the acquisition of Advanced Analytics.

The acquisition marks the first step in Hidalgo & De Vries’ plan to expand its model and add additional consulting services through acquisitions and alliance partners, such as Advanced Analytics, a full services strategic research firm.

The acquisition of the company significantly enhances Hidalgo & De Vries’ current statistical research services and further solidifies the company’s position in the market.

Hidalgo & De Vries provides strategy and marketing consulting to local, regional and national companies in a variety of industries. Advanced Analytics currently provides strategic research services to numerous companies including Spartan Stores Inc., Michelin North America Inc. and Bissell Homecare Inc.

“Advanced Analytics is a perfect complement to our existing services and is a key piece in our expansion strategy,” said Jay Hidalgo, H&D managing principal. “We look forward to bringing our broader marketing consulting and implementation services to their blue-chip client base.”

With the acquisition, Advanced Analytics principal Brian DiVita will assume the title of senior vice president of strategic research at Hidalgo & De Vries. He will also remain president of the Advanced Analytics Division.

“We also look forward to tapping Brian’s more than 15 years of experience in market and strategic research with some of the largest corporations in the country. Brian knows not only research methodologies, but he thinks strategically, applying research to the big picture, which for our clients is increasing sales and profitability,” said Hidalgo.

“Advanced Analytics is a proven entity and Brian is a leader who knows how to listen to clients’ needs, develop a plan to assess the need and then execute the plan effectively and efficiently. We’re looking forward to putting his skills and talents to work to benefit our clients.”

Advanced Analytics is a well-known entity in the research sector and has specialized in the automotive, consumer products, food service, furniture, grocery and retail industries.

“The combination of Advanced Analytics and Hidalgo & De Vries is a logical move that brings complementary services to both our client bases,” said DiVita. “We have teamed with H&D in the past and been impressed with their approach on not just consulting with companies, but helping them execute the strategic plan. We look forward to building a strong practice together for local, national and international clients.”           

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