Standard Turns Color, Keeps Focus

October 3, 2003
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GRAND RAPIDS — Blue and white turns into green and gold today as Standard Federal Bank shows its new colors.

The change is clearly evident today at Standard Federal’s 269 branches in Michigan and Indiana, all of which now bear the gold and yellow, shield-shaped logo of parent company, Netherlands-based ABN Amro Bank N.V.

ABN Amro, one of the world’s largest banks, purchased Standard Federal in 1997 and also is parent company to LaSalle Bank of Chicago. LaSalle Bank has adopted the new logo, as well.

“The ABN Amro logo really reinforces our presence as a commercial bank, and also — more importantly almost — reinforces our global capabilities,” said Dan Terpsma, who is in charge of the West Michigan region for Standard Federal.

Because the ABN Amro logo is a well-known international symbol, it serves to highlight Standard Federal’s international capabilities, he said.

Troy-based Standard Federal offers a complete range of both retail and commercial banking products. The bank’s assets were $49.7 billion at June 30.

Commercial lending has been a strategic focus for Standard Federal since it purchased Michigan National Bank in 2000, Terpsma said.

“When we acquired Michigan National, we acquired them with the intent of growing our commercial banking presence. Our focus is what I would call the middle market businesses, which we would define as anything from $5 million to $1 billion in revenues.

“We think in West Michigan, in particular, so many of those companies are growing and seeing global opportunities that our global capacity and our global capabilities really helps them to grow.”

Standard Federal was ranked sixth or seventh in market share when it acquired Michigan National, Terpsma recalled.

“In the last two and half years, we have moved up to No. 3 in market share, and close to No. 2.”

Over the last couple of years Standard Federal has hired 30 to 35 new bankers in the Grand Rapids market to beef up its marketing and to handle new growth, he said.    

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