Midwest Shoppers Spend Less

November 21, 2003
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According to the National Retail Federation, nearly 95 percent of all Midwest consumers will do some Christmas shopping this season.

And they will spend an average of $490 on gifts for family members, friends, co-workers and others.

Their spending average will be $27 less than the national average.

Here is the holiday spending average across four gift categories for shoppers in the four regions, and the nation as a whole, and the total they plan to spend.

  • Midwest — Family, $388; Friends,$60; Co-workers, $13; Others, $29; Total, $490
  • Northeast — Family, $490; Friends, $425; Co-workers, $20; Others, $37; Total, $575
  • South — Family, $396; Friends, $73; Co-workers, $18; Others, $35; Total, $522
  • Southwest — Family, $373; Friends, $70; Co-workers, $15; Others, $37; Total, $495
  • Nation — Family, $393; Friends, $73; Co-workers, $17; Others, $34; Total, $517

Source: National Retail Federation survey, October 2003

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