Model Earns SBA Title

April 19, 2004
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DETROIT — Grand Rapids-based Model Coverall Service Inc. has been named by the Small Business Administration as the recipient of the 2004 Michigan Family-Owned Small Business of the Year.

Jonathan Subar, president of Model Coverall Service, is the third generation of the family to operate the business.

“For over 80 years, the Subar family’s mission has been to provide the highest quality service for its customers,” said Richard Temkin, SBA Michigan district director. “Their goal has always been to provide the best value possible by giving dependable, friendly service that has kept their customers coming back again and again. I’m proud to announce them as Michigan’s Family-Owned Small Business of the Year award winner.”

Max Subar started the company in 1923 when, while on a business trip, noticed that Grand Rapids did not have a commercial laundering service. So he decided to open his own business and supply linens to local restaurants and other firms. Today, the company is a leading provider of industrial and commercial uniforms, as well as mats, towels and safety products to more than 4,000 businesses in Michigan and Indiana.

The company has 75 employees and offices located in Grand Rapids, Lansing and South Bend, Ind. In 1981, Max’s son, Jerry, took over the reins of the company and now serves as chairman. Jerry’s son, Jon, became president of the company in 2000.

Model Coverall will receive the statewide award from the Holland Area Chamber of Commerce during a special breakfast reception on May 4.

The Subar family supports Junior Achievement, the Grand Rapids Area Chamber of Commerce, Better Business Bureau and Kent Optimist Club while also providing scholarships to several local universities. Additionally, the Subars have held positions on numerous boards, including the American Civil Liberties Union, the Jewish Community Anti-Defamation League, Textile Rentals Service Association and the Uniform and Textile Service Association.           

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