PRSA Meeting Examines Diversity

May 10, 2004
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GRAND RAPIDS — This month’s meeting of the West Michigan Chapter of the Public Relations Society of American features the program, “Diversity: A Valuable Asset for PR and a Strategy for Business Success.”

The Public Relations Society of America, both nationally and locally, has recently launched a diversity initiative. Marc Little will speak at the event, which is set for 11:30 a.m. on Wednesday, May 12, at Grand Valley State University’s Eberhard Center in Grand Rapids.

Little is a PRSA member who serves as vice-chair of the National Diversity Committee and on the five-year Strategic Planning Committee. He also is president of the Sunshine (Florida) Chapter of the National Black Public Relations Society and a member of the PRSA’s Counselors Academy.

Little’s remarks will be followed by a panel discussion of local diversity experts including:

  • Steve Robbins, PhD, director of the Woodrick Institute.

  • Alice Kennedy, president of Kennedy Management Resources Inc. (home of Diversity Theatre) and chairperson of the Multiracial Association of Professionals.

  • Gail Harrison, executive director of the Lakeshore Ethnic Diversity Alliance.

  • Sonya Hughes, diversity programs director for the Grand Rapids Area Chamber of Commerce.

Cost is $20 for PRSA members, $30 for nonmembers and $15 for full-time students. Reservations, which are due today, can be made by calling 336-0678.  

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