Saint Mary's Changes Image

September 8, 2004
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GRAND RAPIDS — Seeking a broader profile in the market, Saint Mary’s Mercy Medical Center has a new name and logo and a marketing campaign designed to create greater awareness of the health system’s medical offerings.

The name “Saint Mary’s Health Care” and the logo were unveiled this morning during the health system’s annual employee picnic.

Saint Mary’s is rolling out the change with an accompanying print, radio, TV, outdoor and Internet advertising campaign that uses the theme “Expect Something More.”

Launching Sept. 13, the ad campaign will reflect the health system’s technological upgrades, recent addition of medical specialists and ambitious building projects such as the pending opening of the new $42 million LacksCancerCenter and a planned $15 million neurosciences center. It will emphasize Saint Mary’s medical and technological capabilities and its “compassionate care.”

“Anyone who walks through our doors receives so much more than they ever expected. When people come to Saint Mary’s, they get leading-edge practices and a caring experience. Patients will never have to choose between the ability to cure and the capacity to care,” Saint Mary’s Health Care President and CEO Phil McCorkle said.

The new identity and the ad campaign come after two years of strategic planning that focused on Saint Mary’s strengths and opportunities in the market.

As part of Trinity Health, the fifth largest Catholic health-care system in the United States, Saint Mary’s Health Care includes the 324-bed hospital in Grand Rapids, two health clubs, four health centers and 13 Advantage Health Physician offices that have more then 80 providers in family practice, internal medicine, obstetrics and gynecology. The health system employs more than 2,500 employees and recorded net revenue of $289 million in the 2003 fiscal year.

“People expect the latest technology and most advanced care from a premier health care network, but we have traditionally been pretty quiet about how extraordinary our physicians, nurses, staff and services are at Saint Mary’s,” said Deb Stiemann, Saint Mary’s vice president of strategic advancement. “This effort will help people learn what a lot of our patients — past and present — already know: that Saint Mary’s is unique within the local medical community, offering a real, tangible and unexpected difference.”    

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