MEDC Wins Six Marketing Awards

September 22, 2004
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LANSING — Competing against hundreds of economic development organizations from around the world, the Michigan Economic Development Corp. (MEDC) received six awards from the International Economic Development Council (IEDC). No other economic development organization received as many awards.

"It is great to be recognized for our hard work," said MEDC President and CEO Don Jakeway, who received the awards Tuesday in St. Louis, Mo. "We have a tremendous staff and incredible vendors who have assisted us with these marketing initiatives. These awards reinforce what we here in Michigan already know: that Michigan is home to quality and creative producers."

The IEDC's professional economic development awards annually recognize excellence in the economic development profession. Michigan received top honors for the following four initiatives located in an area with a population exceeding 200,000:

  • Economic Development General Purpose Promotion ("In-state Postcard Campaign"): A campaign that has successfully increased awareness of the MEDC and its services and programs among Michigan businesses.

  • Paid Publication Ad Campaign ("National Ad"): A national print ad campaign that has created an increased awareness and perception of the state as a high tech business location, including helping Michigan consistently rank as a top high tech business location among national business executives and site consultants.

  • Technology Based Economic Development marketing ("Michigan Technology Growth Campaign"): Includes all steps taken to bring about a high tech future in the state. The steps include the Technology Tri-Corridor, Commercialization Initiative, Great Lakes Entrepreneur Quest, SmartZones, Business Accelerators and the Technology Awareness Campaign: Telling Michigan's Story.

  • Partnership Award ("Southwest Michigan Innovation Center — Stick Around Michigan/Kalamazoo Campaign"): Following the announcement of a large layoff of scientists and support staff by a major pharmaceutical company, this program has resulted in the creation of 11 new companies, hundreds of high-wage jobs and provided a renewed sense of pride in the Kalamazoo community.

Additionally, the MEDC received honorable mention awards in the following categories:

  • Newsletter, for the Technology Tri-Corridor (TX3) e-newsletter.

  • Paid Publication Ad Campaign, for the in-state advertising campaign that increased awareness of the MEDC and its programs and services among Michigan businesses.

"Economic development efforts have always played a vital role in shoring up the nation's economy one locality at a time, but as the country struggles to emerge from the recent recession and war challenges, these efforts have taken on an increased importance," said IEDC Chairman Rick Weddle. "The award honors pace-setting organizations in economic development, one of which is the Michigan Economic Development Corporation."

The IEDC is headquartered in Washington, D.C. Its mission is to provide leadership and excellence in economic development for communities, members and partners.    

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