Sparta Juice Maker Expands Market

September 29, 2004
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SPARTA — The East Coast is now getting a taste of the Midwest as juice maker Old Orchard Brands expands its distribution to New England states including Connecticut, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont.

A variety of the company’s most popular 100 percent fruit juices, fruit juice cocktails and its popular line of low-carbohydrate fruit juice cocktails are now available in 64-oz. plastic bottles at a range of grocery stores and food marts, the firm announced today. Many of its popular juices from frozen concentrate also are available.

Old Orchard previously had limited distribution along the East Coast, as other national brands and regional juice producers captured the majority of sales in these populous markets. Two years ago, the company began aggressively expanding into new markets and has successfully secured distribution deals with Target Stores, Wal-Mart and several other major retailers, in addition to regional retailers in more than 30 states.

“We’ve done very well in the Midwest and have seen our sales increase significantly in the South and Southwest,” said Michael McDonald, vice president of sales and marketing for Old Orchard Brands. “A lot of our growth can be attributed to the variety of 100 percent juices and fruit juice cocktails that we offer. We also believe that the introduction of our low-carbohydrate juice cocktails attracted heath-conscious adult consumers. Once they tasted the great flavor of Old Orchard LoCarb, parents purchased the 100 percent fruit juices for their kids.”

Old Orchard, which began as a regional juice producer of apple juice blends in 1978, has seen exponential growth in the last few years. It has added new juice flavors and a successful line of nine low-carbohydrate juice cocktail flavors that contain 75 percent fewer carbohydrates, calories and sugar than traditional fruit juices.

“Taste and selection have been key to our success,” said McDonald. “Within the past six months we’ve been recognized with a best taste award, we’ve added grape seed extract to our 100 percent Purple Grape juice to enhance its nutritional value, and we’ve added a new cranberry-based LoCarb line.”

Old Orchard was recognized in March 2004 with the American Culinary Institute’s “2004 Best Taste Award” for its 100 percent Purple Grape juice from frozen concentrate after a blind taste test by an independent panel of chefs ranked it above two other leading national brands.    

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