Agency Introduces Savings Software

November 16, 2004
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GRAND RAPIDS — It’s pleasant to learn three days before your departure that your room at the Anaheim Marriott will cost $99 a night instead of the $149 at which you booked it — or to learn that the three-day rate for your car at Hertz will be $107.18 instead of $136.86.

That’s the kind of surprise Witte Travel & Tours tries to present its corporate clients. Kim Oakes, manager of the firm’s corporate department, says Witte has invested in software that does for hotel and auto rental rates what travel firms have done for years with airline rates.

Oakes said hotel and car rental industries are like the airlines in that they raise and lower rates according to availability. She explained that fluid pricing means rate reductions can happen close to the travel date, and that Car and Hotel Re-Check catches those changes.

Oakes said the software also scores points for Witte by notifying the client when rate reductions occur.

“It’s not unusual, using Car and Hotel Re-Check, to find the same room type or car rental for $25 to $50 less than what was originally reserved,” Oakes said. “We saved one of our accounts over $400 in the last month alone.”

She believes Witte is the only firm in the area to have the software, though she doesn’t expect that “edge” to last long.

Henry I Witte established Witte Travel in 1975 in Ada. The firm, located at 3250 28th St. SE, is an affiliate of WorldTravel BTI, one of the nation’s leading travel management companies with more than $5.2 billion in travel sales.

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