RockfordPepper Picked For Hotel

December 3, 2004
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GRAND RAPIDS — Alticor Inc. announced today that its new hotel in downtown Grand Rapids will be built by a joint venture that includes Rockford Construction and Chicago-based Pepper Construction Group.

To design the hotel’s interiors, Alticor selected Brennan Beer Gorman Monk Interiors of New York City, a firm that has designed interior environments for hotels, restaurants and hospitality projects throughout the world.

“The pieces are almost in place to break ground next year,” said Alticor hotel project leader Bert Crandell in a prepared statement. “We recently selected two highly respected architectural firms to design our hotel, and now we have two outstanding construction firms in Rockford and Pepper to build it …We are very fortunate to have these firms move our project forward.”

The planned 300-to-400-room hotel, slated to open under the Marriott brand name in 2007, is the latest in a string of partnerships between the two companies.

Only blocks away, the new Grand Rapids Art Museum also is a Rockford and Pepper joint venture project, and they currently have four additional projects underway as well.

“We are excited and honored to work with Alticor on building a hotel that will definitely have a positive impact on Grand Rapids and the West Michigan region,” said Rockford President Mike VanGessel in a statement. “Pepper Construction is a strong partner to make it happen.”

Rockford will the add the renovation of the Israel’s Design for Living building at 226 Pearl St. — across the street from Alticor’s Amway Grand Plaza Hotel — to a long list of historically significant projects in downtown Grand Rapids, including the Cherry Street Landing district and renovations of the Grand Rapids Police Department and the former Steketee’s building.

Much like Pepper brought high-profile museum experience to the GRAM venture, the family-owned construction company brings a wealth of hotel experience to this new project. The firm has built numerous high-rise hotel properties throughout the United States, including Chicago’s 390-room Hard Rock Hotel and a renovation of the 450-room Allerton Hotel.

“We’re happy to continue the partnership we’ve built with Rockford Construction and the opportunity to put that team to work for Alticor,” said Pepper CEO Dave Pepper in a statement. “We’re looking forward to putting our expertise to work on this challenging project that will shape the Grand Rapids skyline for decades to come. Together, we are dedicated to building a hotel that will rank among the best in the nation.”

As construction managers, the two firms will be responsible for project quality, including the hiring of subcontractors.

Brennan Beer Gorman Monk Interiors is a recognized leader in designing elaborate lodging and hospitality environments. Among the hotel projects the firm has designed include the St. Regis Hotel in New York City, Conrad Indianapolis, and the Shagri-La Hotel in Sydney, Australia.

In September, Alticor selected Lohan Caprile Goettsch Architects Inc. of Chicago and BETA Design Group Inc. of Grand Rapids to design the hotel. The architects will work in tandem with a Rockford/Pepper executive committee, as well as onsite managers and crews from both companies, throughout the construction.   

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