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Quixtar Tops Online Retailers
ADA — Quixtar retained its spot as the top online retailer in the health and beauty category and was 14th overall in Internet Retailer’s annual Top 400 Guide to the Web.
According to the publication, total online sales in the H&B category were just over $1.5 billion in 2004. Quixtar represented more than a third of those sales, well ahead of 11 other Top 400 companies in that category.
“We’re thrilled to once again be ranked the No. 1 online health and beauty retailer,” stated Jim Payne, Quixtar’s managing director. “It’s a testament to the hard work and dedication of Independent Business Owners (IBOs) across the U.S. powered by Quixtar. We look forward to continued growth in Web sales as IBOs achieve even greater success with their Quixtar-powered businesses.”
Payne also noted that industry trends favor Quixtar. A Harris Interactive study has shown that nearly three out of four adults now spend an average of nine hours online each week, the highest levels since Harris began tracking Web usage in 1995.
“More people online spending more time researching purchases can only be good for our business,” said Payne. “There’s lots of growth opportunity for our flagship health products.”
Payne also cited a recent Forrester Research Inc. study prepared for Shop.org that noted strong growth in 2004 for online sales of cosmetics and fragrances, up 58 percent from 2003.
Along with its Nutrilite and XS product lines in the health segment, Payne expects strong growth from Quixtar’s Artistry skin care and cosmetics brand and the NAO brand of shaded cosmetics that will launch later this summer.