Big And Tall Rogers Return

August 22, 2005
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GRAND RAPIDS TOWNSHIP — A part of Rogers Department Store reopens in a new location this Friday, as Rogers President Dan Hurwitz will swing open the doors to what he hopes will be the first in a line of specialty stores.

Rogers Big & Tall, a specialized men's clothing store, is opening Friday in Terrazzo Fine Shops at 1100 East Paris Ave. SE, just south of Cascade Road SE and north of Lake Drive SE. The big and tall store will feature the same selection of business, sportswear, casual clothing and accessories that Hurwitz stocked at Rogers Department Store, which served big and tall customers for more than 40 years before it closed in June.

"The big and tall business at Rogers has long been one of our signature niches, so it made perfect sense to develop our first specialty store dedicated to these customers," said Hurwitz.

Although there are a decent number of men's-only clothing stores in the market, just three — a number that includes the new Rogers — are solely dedicated to big and tall men.

"On a niche-business level — and not to be cute — it's a growing population," said Hurwitz of one reason why he went big and tall.

"It's also a market that has been underserved in selection, by far. We're a true specialty store. While some other stores may extend sizes here and there and add something, they're not looking at the big and tall man with fashion in mind," he added.

Hurwitz said the typical customer is tall, at least three inches over six feet, and someone who needs an extra long. Extra longs start at size 42, which isn't a big size in itself, and Hurwitz said there are a lot of tall men that need an extra long in this region.

"Look at all these kids with size 15 shoes walking around who are 12 years old. They're not going to stay that small," said Hurwitz.

Hurwitz has brought much of his big and tall staff from Rogers Department Store to the new shop. Charlie Johnson, with over 25 years of retail experience, will manage Rogers Big & Tall and also serve as the shop's buyer. Three other longtime Rogers Department Store Big & Tall employees — John Veltcamp, Brian VanTil and Greg Van Wormer — are also at the new store.

"Our longtime customers will still be able to find everything they need to fill a gentleman's closet. We have an exciting lineup of merchandise for the fall season that our regulars will recognize," said Johnson.

Brand names include Cutter & Buck, Hart Schaffner Marx, Austin Reed, Nautica, Polo Ralph Lauren, Axis, Enro and Levi Strauss. The store will have 4,300 square feet of space and will offer complimentary gift-wrapping.

Rogers Big & Tall will be open from 10 a.m. until 8 p.m., Monday through Friday, and 10 a.m. until 6 p.m. on Saturdays. It will be closed on Sundays. The store will hold a grand opening next month. Rogers Big & Tall joins another Hurwitz-owned shop, Daniel's, in Terrazzo.

"We have a lot of relationships with specialty vendors because of Daniel's," said Hurwitz. "And we have a lot of individuals who are attorneys and professionals who need to be dressed up and look nice. They can't find that at a discount store."

The Hurwitz family opened Terrazzo Fine Shops and Daniel's two years ago.

"There is no other retailer in this region who understands the big and tall customer the way Rogers does," said Johnson, "so it is logical for us to open this new store."    

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