- change ups
In The Leigh Of The Storm
Leigh scoffed at the time. “I thought, ‘I can do this for a while,’” he said.
But 30 years and millions of dollars later, the CEO and
“It’s a funny business. It gets in your blood,” he said of his work in women’s fashion. “Every day everything is changing. We’re getting in completely new lines. You get excited to see what’s coming in next.”
What’s next for Leigh and his 28 employees is a bigger, better version of what the store has been doing for three decades. The recently constructed store will house over 10,000 square feet of sales space. The new Leigh’s will also absorb Mettie’s, another specialty retailer owned by Leigh. The combined Leigh’s and Mettie’s will feature a vastly increased selection of shoes and accessories, as well as rounded-out selections of more affordable sports and leisure wear.
Overseeing the new store along with Leigh is recently hired president Judy McCabe. She spent the majority of her career working for the Dayton Hudson Co., operating
“You should see the way the associates talk about some of their customers. They’re really like family. They know these customers like family or friends. Some of the customers will stop in just to say hi and catch up,” McCabe said. “It’s all about those relationships.”
Building lasting relationships with the right customers has been half of the store’s success, according to Leigh. The other half comes from the products. Leigh’s has a contract buyer in
But therein lies a “fallacy” that Leigh would like to undo. True, he said, his store does offer world-class boutique shopping that draws customers from as far away as Chicago and
“We don’t have the $16 T-shirt, but we do have a $32 T-shirt,” he said.
Leigh said price is important, but it comes second to quality. He said that Leigh’s buyers insist on the highest quality for items all across the price spectrum.
“Whether you’re spending $88 or $2,000, we want it to be the best $88 or $2,000 you ever spend,” Leigh said. “We want them to feel that they’ve gotten a good value.”
With substantially more “good values” in the new store, Leigh hopes to double the store’s revenue in three years. That period will see through the major renovation of the
Anyone who travels past the intersection of
Surprisingly, the construction has not affected Leigh’s business nearly as much as Leigh predicted. He said that the store’s sales were actually up in May, June and July. Only in August did the construction prove to be enough of a nuisance to result in a loss of sales. The store was down about 30 percent from August of 2004.
Leigh is eager to see the completion of the renovated village, but not just because of the spiffy new look or his dip in sales during construction. He said that in the early days of
“It was all about synergism,” he said. “It was the idea of ‘1+1=3’ … I feel like this is going to be a return to the original concept of
The next phases of Jade Pig’s