Bankers Leap Jumping Through Hoops
A few years ago, small business owner Cynthia Kay went hunting for a bank that could give her a lot of service and attention. She chose Huntington National Bank for the job.
“There came a point where I was looking to see who could serve me both personally and through the business,” recalled Kay, founder of the full-service media production company known as CK & Co. “As a small business owner, my time is best spent serving my customers; you don’t have a lot of time, so you look for people who are going to be able to streamline processes, who are going to make decisions quickly and who are not going to make you jump through hoops to get what you need.”
Kay sat down with Jim Dunlap,
“When you start to purchase buildings and you’re financing new equipment, you’re really looking for a partner,” Kay remarked. “They moved that loan along very quickly. I was impressed with the speed with which they did that, which, for me, was critical. They made it easy, to the point of even helping me look at which assets I should leverage. They make it easy for the customer, and that’s what I was looking for.”
Kay said the service is seamless — that even though she’s served by a variety of banking groups within
Huntington Bank is also a customer of CK & Co., she pointed out; it does video production work for the bank, such as internal communications, the corporate video magazine and other projects.
“Part of our business strategy has always been to work with suppliers or partners, where we’re a customer of theirs and they’re a customer of ours, so we’re both invested in the relationship,” Kay explained. “We think of
“After we put together the most recent presentation for
What’s the key to keeping customers like Kay coming back? The business end of the relationship has to be good and the bank has to deliver good products and services, but if it’s “all business,” customers probably won’t want to come back, said Scott Pastoor, vice president/business banking team leader at
“You’ve got to develop a personal relationship and get to know them. Make time for some personal chat — don’t make the meeting all business when you sit down,” he said. “The industry is very competitive, but at the end of the day, if customers like you they’re going to look for reasons to stick with you. If there is no personal connection whatsoever, they’re going to look for reasons to leave.”
A self-described “hometown girl,” Kay said another thing that impresses her about
“I was born and raised here, and I like to do business with people who do things for this community because I do that.