- change ups
Alticor Acquires Gurwitch Products
ADA — Alticor has acquired Gurwitch Products, a luxury cosmetics and skin care company that develops, manufactures and markets cosmetics under the brand name Laura Mercier, which is part of the Neiman Marcus Group.
According to the company, Gurwitch will operate as a stand-alone, wholly-owned subsidiary of Alticor and will maintain its distribution channels through high-end department stores and online retailers. Alticor intends to leverage the product development capabilities of both companies to create more opportunities in Alticor’s beauty product business.
Alticor Chairman Steve Van Andel said Gurwitch’s extensive knowledge of the worldwide industry will be pooled with Alticor’s global connectivity, manufacturing expertise and research and development capabilities to support the growth of both the Laura Mercier product line and Alticor’s skin care and cosmetic line.
“For Alticor, the acquisition builds on Gurwitch Products’ knowledge of prestige cosmetics and consumers in the luxury cosmetics space to bring product advancements to our core direct sales distribution channel…” said Alticor President Doug DeVos.