Developer Chooses Muskegon

August 15, 2006
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MUSKEGON — Edison Landing has added another name to its expanding list of tenants with the mixed-use residential development Viridian Place.

The $10 million development by True North will have two phases involving two 27,000-square-foot buildings. Construction will begin on the first building in late fall, pending tenant agreements, said Dan Hendrickson of True North.

Hendrickson said True North chose Muskegon for its development because of the enthusiasm and support of the community and organizations in the downtown, such as the Muskegon Area Chamber of Commerce.

“We’re really seeing some energy here,” he said. “This is an incredible opportunity to create something unique.”

That kind of enthusiasm is not always the case.

“Typically, we have to provide the energy for the project,” he said, but with Muskegon, there has been support and excitement brewing. “We just want to be a part of that.”

Hendrickson said he is impressed with Edison Landing, both in theory and in practice.

“What they did out here is nothing short of spectacular,” he said of turning the old industrial space into a growing SmartZone.

Muskegon Mayor Steve Warmington said that with the recent developments, there has been close to $35 million in investment in the downtown area.

The first phase of the Viridian Place development will include retail and office space, potentially with a restaurant featuring outdoor seating. Hendrickson said up to 40 boat slips are planned for waterfront access along the 737 feet of Muskegon Lake shoreline.

Hendrickson said the buildings will be visually appealing and tie together the look of the surrounding modern buildings, such as the Michigan Alternative and Renewable Energy Center and the Parmenter O’Toole building, which is its closest neighbor. Hendrickson said he hopes the buildings will blend with the surrounding styles and set the tone for future structures at Edison Landing.

The side of the building facing the lake will be mainly reflective glass, while the “street side” will feature brick.

This is the fourth development True North has undertaken, its first in Muskegon. The others, Cascade Trails, East Valley and Belmont Farms, are at 90 percent occupancy and are located in the Grand Rapids area.    

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