New Leaders At Local Blues

December 8, 2006
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GRAND RAPIDS — Blue Cross Blue Shield of Michigan, the state's largest private, nonprofit health insurer, today announced three new appointments for the West Michigan region.

Dale Robertson moves from vice president-West Michigan to president of innovation and emerging markets. Robertson will be responsible for "innovative, comprehensive solutions" for Michigan businesses, according to the company's statement. He will be reaching out to community groups and businesses and analyzing data to support Blue Cross' "Deliver Comprehensive Solutions business strategy."

Jeffrey Connolly becomes president-West Michigan and vice president for Blue Cross of Michigan. Connolly takes over daily operations in Grand Rapids, Holland, Kalamazoo, Muskegon, Traverse City and the Upper Peninsula. Connolly, a CPA, previously was president and CEO of Aetna's Midwest Network Access Business. He was president and CEO of PPOM while it was a Blue Cross subsidiary from 1996 to 2004.

Named vice president of middle and small groups was Christine Farah. She will work with customers and insurance agents throughout Michigan, working closely with Connolly and Robertson in West Michigan. Farah comes from a post as executive vice president for Novi insurance agency Health Care Administrators Inc. In the 1990s, Farah was manager of agent consultant relations for M-CARE in Ann Arbor and agent consulting supervisor for Agent Benefits Corp. of Warren

"Jeff, Dale and Christine bring exceptional business knowledge to their positions through their broad industry experience," said Daniel Loepp, Blue Cross president and CEO. "The intent is to build our role as not just a provider of health care benefits but as a trusted counselor and resource to solve West Michigan business' health care challenges."    

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