- change ups
Fifth Third Targets Growth Medical
And when the dust settled, Wolford found that Fifth Third Bank Western Michigan, which already had relationships with Grand Rapids Ophthalmology and its 200 employees, came out on top.
“We ended up with great financing in terms of overall costs of the financing, and frankly,l what the overall costs will be for many years to come, and Fifth Third brought that to the table,” said Wolford, a former banker. “They suggested the bond for a project like this. Maybe they could have made more money if they would have done something different, I don’t know that, but this one was clearly beneficial to us.”
Health care is a growing sector in the nation and in an otherwise lagging
“That’s one reason we’re organized the way we are as a bank, with dedicated personnel focusing on the health care industry from the individual practices up through the large systems like Spectrum Health,” said Andy Schmidt, vice president, health care services, commercial banking.
“It seems like recently it’s kind of in vogue: Everybody drives up and down Michigan (Street) and they think, ‘We’ve got to be involved in the health care industry,’” said Scott VanderLeek, vice president, affililate private banking manager. “This team has actually been here for 13 years doing this. It’s not something that just dawned on us.”
Fifth Third intends to expand its presence in the sector nationally, said Schmidt, and created a national health care team in April.
In a May article in trade publication American Banker, Fifth Third CEO Kevin T. Kabat and Senior Vice President Kevin P. Lavender said the Cincinnati-based bank with a significant
Schmidt now provides health care lending reports to Lavender.
Locally, the bank has six people who focus exclusively on serving health care customers. They periodically draw in other personnel from areas such as mortgage or commercial lending.
Fifth Third Western Michigan works with independent community hospitals in
Schmidt said he works with
On the private banking side, Fifth Third works with 40 to 50 physicians’ practices, such as Grand Rapids Ophthalmology, to provide services from merchant processing services to personal wealth management for doctors and banking services for other employees.
“We really work with physicians and medical practices for anything, going from the physician’s personal banking needs all the way up to the practice needs,” said Tim Haberling, vice president, medical services team leader.
For example, the bank provides electronic deposits for checks, allowing them to be scanned in and sent to the bank through Internet banking.
“I daresay Fifth Third was on the front edge of this technology,” Haberling said. “It not only saves time, money and effort, but also reduces the possibility of any risk with not getting that deposit in.”
Fifth Third also offers personal banking services, on the theory that doctors are too busy to go to branches, he added. The bank also provides investment-related services and wealth planning, he continued.
“We’re finding over and over again in talking to physicians and their families, they have a number of different advisers they rely upon personally, but the onus is on them to coordinate all their advisers. They don’t have time for it, or they don’t want to deal with it, or they’re given a plan of some type and it gets put on a shelf,” Haberling said. “In our wealth planning service, we bring the ability to coordinate all that.”
Mary Jane Berklich, assistant vice president, marketing manager, said Fifth Third stays active in health care associations.
“We really put the onus on us and hold ourselves to a higher standard to fully understand what’s happening in the industry and what’s coming,” Berklich said. “We’re constantly coming out with new products and services to support that.”
Wolford runs a seven-office practice involving 20 ophthalmologists and optometrists who handle an array of services from vision exams, glasses and contact lenses to glaucoma treatment, plastic surgery around the eye and botox treatments. With four locations in the
The latest office is located in
“That one operation is actually a partnership of multiple practices in the
Wolford said Fifth Third’s understanding of health care is essential to handling routine office matters, such as payments from a variety of payer sources.
“We’re getting payments from, say, a Blue Cross or Priority Health, and that payment may cover 1,000 patients,” he said. “To be able to quickly get those funds into deposit and earning interest and available for our operations, and yet still getting the information that we need so we can process those in our patient handling financial system, that’s another example where it takes an entity that knows health care, and knows what it’s like when you deal with Blue Cross and Priority Health and Medicare and other insurance entities.”