New Group Promotes Processes Based
On Business Intelligence
"When you get an organization to think about doing things differently in a process format and applying business intelligence principles behind it, it can really change an organization," said Nancy Boese, regional director of the
The MSBDC is currently in the midst of adopting its own business intelligence program.
A practice more commonly known as data mining, business intelligence is the use of aggregated company information to make strategic and operational decisions. Most often connected to large retailers and manufacturers, the same principles can be just as valuable to service organizations and small businesses.
"I think it's actually better for an organization like ours," said Boese. "As a service organization, it's harder to see the output of our work on a daily basis."
The balanced scorecards provide an easily understandable set of metrics for an organization. Service
"Most people get caught up in the technology and the price tag," said Barry Nowak of Gordon Food Service, an active WMBIC member. "The process is hard to do, but there is a misconception that it is about technology. It's more about embracing a different way of doing things — going from a gut-based company to a fact-based company."
With that said, the West Michigan Business Intelligence Community has two core markets: technology providers and decision-makers for company operations, finances and sales. The organization was created to share best practices in the use and aggregation of business intelligence across the region. No actual internal information is shared among the members.
"Helping other businesses do this is not a competitive issue," said Nowak, who spoke on a similar subject at last week's Great Lakes Software
"You're not trading information, just ways to use it. From a community standpoint, we have a desire to make
According to Nowak and Boese, it is easier for a small organization to find value in business intelligence than larger ones. Although the technology used to aggregate the data may be more sophisticated at a larger organization, that data — which may be sullied because of different nomenclatures across departments, regions and countries — is more likely to be corrupted, and leaders are generally not able to immediately implement decisions.
"When I was in
Catlin reiterated that the pri
"Many times people use these metrics punitively," said Boese. "But this is meant to be supportive. You want to help people improve; it makes no sense to wait until the end of the year to tell them they're doing a bad job."
A venue for the luncheon had yet to be determined at press time. For more information, contact Nancy Boese at 331-7373 or firstname.lastname@example.org, or visit www.wmbic.com.