Meijer Is In Colts' Corner

January 21, 2008
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INDIANAPOLIS — When the new Lucas Oil Stadium opens for the 2008 NFL season, Meijer Inc. will be literally in the Indianapolis Colts’ corner.

The Grand Rapids retailer has agreed to become “founding partner” in the $700 million stadium, allowing it to place its name in the northwest corner inside the building, plus additional signage and advertising, the Indianapolis Colts announced last week.

The deal also allows Meijer to work with the Colts on community-related events and programs.

“We listen to our customers, and our customers love the Colts, so taking advantage of this opportunity to broaden our relationship with the team was a very logical step for us,” said Mike Frattini, Meijer’s market director in Indianapolis.

Terms of the deal were not disclosed. The Indianapolis Business Journal reported that sponsorships for the four interior corners were being marketed for $750,000, part of a plan to generate $10 million annually by selling naming rights to 12 areas in the 63,000-seat stadium. Huntington Bank, another name familiar to West Michigan, has signed on to sponsor a gate.

The new stadium also is committed to hosting NCAA men’s and women’s basketball Final Four tournaments.

Lucas Oil Stadium is being built in downtown Indianapolis and replaces the RCA Stadium, where the Colts lost to the San Diego Chargers on Jan. 13, ending their run in the playoffs.

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