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Global Soccer Star Signs With Nutrilite
Amway Corp. has signed two-time FIFA Player of the Year and soccer star Ronaldinho to a multi-year, global endorsement agreement to represent Nutrilite, the company’s brand of vitamin, mineral and dietary supplements.
According to a news release, the endorsement, which the company called the largest platform in the 74-year history of the Nutrilite brand, aligns Ronaldinho with other world-class athletes who endorse the Nutrilite brand, including 100-meter world record holder Asafa Powell, 110-meter hurdles world record holder Liu Xiang, and 400-meter American record holder Sanya Richards.
As part of the partnership, Ronaldinho will be featured in a multi-national marketing campaign that spans 58 countries on six continents, which was unveiled at a press conference in Barcelona.
Quixtar North America, Amway’s sister company, will leverage the relationship with Ronaldinho to help Quixtar Independent Business Owners, who are the exclusive providers of Nutrilite products in the U.S. and Canada.
“Not only is he a great fit for the Nutrilite brand, he aligns perfectly with our company values,” said Candace Matthews, chief marketing officer. “Like the people in our company, he’s committed to achieving optimal health and encourages others to do the same.”
Ronaldinho is being featured on materials in the pan-European region, followed by print and broadcast campaigns throughout Europe, the U.S., Latin America and Asia.
A cornerstone of the partnership includes Ronaldinho’s appointment as the Nutrilite Global Spokesperson for the Amway One by One campaign for children, which was celebrated with a €700,000 donation by Amway Europe to UNICEF.
“We are very grateful for the generosity of Amway and its direct sellers, and equally thankful that Ronaldinho has such a strong interest in ensuring that children worldwide have the right to live, learn and play,” said John Winston, chief of corporate and foundation fundraising for UNICEF.
For every goal that Ronaldinho scores, Nutrilite will make a donation to the Amway One by One program in all 58 countries where Amway conducts business. “Throughout my career I’ve been a strong advocate for children. Thanks to Nutrilite, every goal I score over the next three years will directly benefit children in need,” said Ronaldinho. HQX