Amway takes to the airwaves
ADA — Amway Global continues to raise its profile. The company announced today that it has signed a multi-year agreement with entertainer, author, and radio host John Tesh to develop and distribute products and advertise on Tesh’s “Intelligence for Your Life” radio show, a program that provides information on improving lifestyles and well-being. Additionally, Tesh’s wife, actress Connie Sellecca, has entered into an agreement to distribute her Sellecca Solution skin care line through Amway Global.
Under the agreement, Amway Global will advertise on the “Intelligence for Your Life” program and will sponsor health and beauty segments on the show. The program is carried on more than 275 radio stations in the U.S. and Canada and reaches more than 8 million listeners, according to Amway. Tesh’s existing products, such as books and CDs will be sold through Amway Global and its independent business owners. Amway and Tesh will also jointly produce new products. Tesh will also appear in Amway advertising and communications and make personal appearances at company events.
It’s all part of a stepped-up marketing strategy the company started this summer to raise awareness of Amway business opportunities and Amway products in North America.
“John Tesh’s philosophy of helping people live better lives is a perfect fit with Amway Global’s business model,” said Steve Lieberman, Managing Director of Amway Global. “Our business is about empowering people to take actions to make life better for themselves and their families, and 'Intelligence for Your Life' supports the same objective.”