- change ups
Marketing firm Context MG Inc. moves to downtown Grand Rapids
Marketing firm Context MG Inc. has moved from Saugatuck to Grand Rapids and intends to start recruiting soon to expand its staff, a principal of the firm said last week.
“Saugatuck is an amazing place; Grand Rapids is the place to be,” David Greiner said. “There are a lot of exciting things happening in Grand Rapids right now, a lot of new opportunities. There’s a mentality in Grand Rapids that’s really infectious. It’s growth in spite of what’s going on around us.”
Context, which currently has a staff of 10, has moved above Bistro Bella Vita at 44 Grandville Ave. SW.
The company has been working closely with Fulton Innovation, an Alticor firm that is focused on wireless power. Earlier this month, Context orchestrated Fulton Innovation’s appearance at the Consumer Electronics Show in Las Vegas.
“(New technology companies) is where we seem to be finding the most success,” Greiner said. “Ecoupled technology is about as radical and new as you can get. We’re very, very focused on viral marketing. We’re going to be playing on the cutting edge of marketing.”
Context has clients in Chicago, Wisconsin and Florida, he added, and also has clients in the industrial sector.
Greiner used to run his own company, Fiaba Creative, providing graphic design and brand consulting, in Fennville and Saugatuck. But in 2007, he and Brian Steketee joined forces to create Context MG.
Steketee formerly worked for Relay Worldwide in Chicago, a Leo Burnett, Publicis Groupe affiliate. His brother, Steve, is vice president of creative for Context MG, and they are part of the family that owned the local department store Steketee’s.
“It’s only been a year and we’ve really come a long way,” said Greiner, a Grand Valley State University graduate and a former Business Journal employee. A Chicago native, he also worked in marketing in Virginia.
For Fulton Innovation, its major client, Context is providing strategic planning, customer relations management and sales support, he said.
“We found there we can fully integrate our system, and that’s how we like to work,” Greiner said. “We know what the business objectives are because we’re helping write them. Then we implement them throughout the marketing and sales teams.”
He said the partners are committed to controlled growth for their company, but they do expect to add three or four members to the staff this year.
“You go to Grand Rapids, and there’s electricity in the air, and we want to be a part of that,” Greiner added.