PRoof Awards highlight area PR contributions
The West Michigan chapter of the Public Relations Society of America handed out individual and organizational honors at its annual PRoof Awards ceremony at The BOB.
“I really enjoy the awards because it gives us a chance to look at and celebrate the PR talent we have here in West Michigan,” said WMPRSA President Andrea Clark, manager of employee communications at Amway.
The PRoof Premier award winner was Pfizer Inc. and Tanner Friedman, for the campaign that had the pharmaceutical giant donating $6 million in scientific equipment and laboratory supplies to research-based universities, biotech startups and secondary schools, even as the company was pulling a large portion of its investment and employee base out of Michigan.
Four individuals were recognized: Communicator of the Year was Rob Bliss, owner of Rob Bliss Urban Experiments and the Grand Rapids Community College student who has become known for his use of social networking to fuel participation in downtown events. PR Professional of the Year was Craig Clark, who created GR Media Match to connect journalists with public relations contacts. Media Person of the Year was Mark Sanchez, and Student of the Year was Charlotte Sasinowski, a Grand Valley State University student who recruited seven clients for Grand PR.
Receiving Gold and Silver Awards were: Grand Rapids Community Foundation; GVSU; Wondergem Consulting; Lambert, Edwards & Associates; Priority Health; Intent PR; Cornerstone University; Alexander Marketing; Artistry; and Zondervan.