Michigan.org establishes new Web traffic record

August 9, 2009
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With 1,894,520 user sessions in July 2009, Michigan's official tourism Web site, michigan.org, outpaced the monthly record set in July 2008 of 1,726,093 by 9.8 percent.

"July was a terrific month for us," said George Zimmermann, vice president of Travel Michigan, a business unit of the Michigan Economic Development Corp., in a news release. "A combination of our first-ever national advertising campaign, regional advertising, public relations and social media initiatives, plus our Pure Michigan Bayview Mackinac Race sponsorship, catapulted our user session numbers to our largest-ever monthly volume on michigan.org."

Michigan's tourism Web site routinely is the most popular state tourism site in the U.S. In fact, according to Hitwise, an online measurement firm, michigan.org received more traffic than any other state tourism Web site in both 2007 and 2008.

In addition to a record monthly volume in July, michigan.org also delivered a record number of "click-throughs" to Michigan tourism businesses that same month. Users of michigan.org clicked to Michigan tourism business Web sites 1,158,829 times in July, breaking the previous record of 1,011,001 click-throughs in a single month.

While research results of the 2009 Pure Michigan advertising campaign will not be available until later in the year, a tourism survey released recently by the Michigan Lodging & Tourism Association reported that 59 percent of tourism businesses that track the point-of-origin of visitors reported an increase in out-of-state guests this year compared to the same period last year. More than 90 percent of this year's Pure Michigan advertising was out of state.

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