State ranks high in social media tourism promotion

September 10, 2009
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Travel Michigan has earned top-ranking among the 50 official U.S. tourism office Web sites in the use of social media. In a recent study, How Social is Your State DMO, conducted by Gammet Interactive, Michigan took the top spot for the use of popular social media outlets including Facebook, Twitter, Flickr, YouTube and others.

“We’ve extended our efforts to stay connected with travelers,” George Zimmermann, vice president of Travel Michigan, said in a news release. “Social media allows us to get the Pure Michigan message out to potential visitors on other platforms. It opens another line of communication with travelers.”

In addition to the state tourism Web site, michigan.org, visitors now have other means to stay up-to-date on Michigan tourism deals, discounts and events.

“(You can) connect and get the inside scoop on where the fish are biting … and how you can make your visit Pure Michigan at the newly launched blog: Pure Michigan Connect,” Zimmermann said. “Read about bloggers’ experiences along the nation’s longest freshwater coastline or experience a small town celebration. Take a minute to comment on the blog posts or submit one of your own.”

He noted users can follow @PureMichigan on Twitter for the latest events and breaking news, along with some behind-the-scenes information on Michigan tourism activities. Users also can access the Pure Michigan Fan Page on Facebook to stay up-to-date on events in Michigan and converse with other users.

In addition, visitors can now access all the photos from the Pure Michigan Photo Contest on Flickr, or watch the Pure Michigan commercials on YouTube.

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