Take notes and then take action to make it happen

July 12, 2010
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You’re at a seminar. Great information is being offered — information that will help you succeed.

You take in the talk and get your own ideas — great ideas that you know you can use and you know will benefit you and others, ideas you can turn into money.

You make a mental commitment the moment you write each note: “Change cold calls to referrals.” “Be more creative and daring when leaving a voicemail.” “Sell value, not price.” “Get more video testimonials.”

But then you don’t fulfill them when you get home. Why?

They seemed like great ideas at the time. You had aha’s and epiphanies at the event. And you wrote notes that were golden.

But something happened between the seminar room and your first moments back at work.

Answer: You dropped the ball. The mental ball. The focus ball. The commitment to yourself ball. And maybe even the success ball.

What you decided to do immediately after the event determined your fate.

If you chose socialization, partying, TV, or some other form of time-wasting (self-destructive) activity, you lost the opportunity to formalize your information, expand your thoughts and cement your self-commitment.

Point of understanding: At any information event, you cannot take notes fast enough to capture all the pertinent information. You write as fast as you can, but still (without recording) miss some thoughts about ideas and things that were important to you at that moment.

First: The minute the seminar is over, find a quiet space for 15 to 30 minutes. Open your laptop and take out your notes. (Maybe next time take notes on your laptop.)

Look at every note you took and spend a moment with each one to expand the thought. How will you apply that thought to your sales, your business and your life? In other words, take the note and make it yours. Then determine when the action will be implemented.

(Note: Meeting planners try to cram session after session into a two- or three-day meeting without providing a chance for attendees to catch their breath, let alone have think time. Big mistake. Every traditional meeting and breakout should have a “quiet” session afterward. Refer to them as “think and apply” sessions — even if they’re just for 20 minutes.

Second: Expand your thoughts while they’re fresh in your mind. Do it again in your hotel room and on the airplane going home.

Take your notes further: expand your thoughts. Think more about the application of each idea and how you intend to put it into action.

Third: The minute you get home, record your notes. When you are recording, even more ideas and applications will surface. Burn them onto a CD and import them into your iPod or MP3 player. Record your notes and ideas so you can listen to them until they become dedicated tasks.

Fourth: Listening to your recording once a day, you will begin to commit and take achievement actions. Put at least one new thing into your work or life every day.

If you have been in sales less than three years, this process will reinforce your belief system and inspire you to greater achievement (the very thing you hoped for when you entered the seminar).

If you’re a seasoned salesperson, this is a huge opportunity to reinvigorate your desire to achieve at a higher level and re-dedicate to personal excellence. It’s your re-commitment to your success.

Reality: Corporations and associations spend hundreds of thousands — even millions — of dollars to impart new and important information, and yet when the participants get home, very little changes.

Reason: Participants are not allotted the time necessary to transfer the notes, thoughts and ideas into personal actions.

Fifth: Allocate time. During (and after) the meeting, let each participant make their personal plan of action. This will ensure a full return on your time investment, their time investment, your dollar investment and your human capital investment.

Free Git-Bit: I have one more idea, but no more space. Go to www.gitomer.com and enter the words AFTER THE MEETING in the GitBit box. Jeffrey Gitomer can be reached at (704) 333-1112 or e-mail salesman@gitomer.com.

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