- change ups
Partnership to make, sell medical devices
KALAMAZOO — Keystone Surgical Products has been established to make and market medical devices in the orthopedic and interventional cardiology areas.
Based in Kalamazoo, the company is a joint venture between Keystone Solutions Group and Adam Keilen, a former orthopedic device salesman who developed a line of surgical aids.
With 25 sales representatives lined up to sell Keystone Surgical’s 10 products nationwide, the items are being produced in Kalamazoo and Grand Rapids, Keilen said.
“Keystone Surgical is working to develop efficiency-driven products that help both patients and physicians,” he said. “By finding and developing innovative products that can save time and improve outcomes, the health care system can realize significant savings in both cost-of-care and quality of life measures.”
Keilen said that as a salesman, he would come up with solutions and accessories to help his customers perform orthopedic surgery easier. He connected with Keystone Solutions via Southwest Michigan First, and they are now paired up in the new venture.
One product, for example, is a tape used with fluoroscopy to benchmark a patient’s anatomy.
“Keystone Solutions Group has partnered with Adam on a number of products in the past,” Mike Zamora, principal, said. “The formation of Keystone Surgical Products has formalized that relationship and enabled us to develop and manufacture new products and establish a sales organization to promote those products.”
Keilen said the new partnership allows him and Zamora to use their complementary expertise in marketing and production.