- change ups
Concerts grab front row revenue seat at arena
Concerts again led the way as the biggest revenue generator for Van Andel Arena for the past fiscal year (July 1-June 30), accounting for 55 percent of the building’s event income. To put that revenue figure in perspective, concerts only accounted for 17.5 percent of all events held.
Here is a breakdown of events held at the arena the past fiscal year, along with attendance and income figures.
Source: SMG Financial Statements for Van Andel Arena, August 2010