Sports group captures hospitality triple crown
According to the West Michigan Sports Commission, the organization has, on average, booked more events and drawn more event participants here, who have spent more money than convention attendees, than the former Convention and Visitors Bureau over a “comparable” three-year period.
The following data reflects an annual average over those three years for the sports commission from 2009-2011 and for the convention bureau from 2004-2006.
Agency Average Number of Events Average Number of Participants Average Amount of Direct Spending
Source: West Michigan Sports Commission, December 2011