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Video: Brewery Vivant co-owners discuss Belgian beer — and new markets
During a live video chat Thursday at grbj.com, Brewery Vivant’s co-owners, Kris and Jason Spaulding, discussed their plans to expand their distribution footprint to several potential states — and invited the beer community to weigh in on the decision.
The video chat mostly focused on the brewery’s history and philosophies, but a user question turned the conversation to the topic of distribution.
Prior in the chat, the Spauldings said Brewery Vivant was at about half of its possible capacity of 5,000 barrels a year, with its current distribution in Michigan and metro Chicago.
In response, the pair revealed the possibility of expanding Brewery Vivant’s distribution to one of the following states: Wisconsin, Indiana, Ohio or New York.
Jason Spaulding said a distribution representative from New York came to the Michigan Brewers Guild Winter Beer Festival and showed interest.
He said the brewery likes the scene in New York, specifically the beer and food pairing potential.
The expanded distribution could begin at the end of 2013 or in 2014
The Spauldings invited customers to vote for which market they should enter.
Which state would you like to see Brewery Vivant beer next — Wisconsin, Indiana, Ohio or New York?
Watch a recording of the live video chat below.
Editor's note: Reporter Pat Evans moderated the chat on-site at Brewery Vivant.