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Spoonlickers makes mobile frozen yogurt

April 9, 2013
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Spoonlickers makes mobile frozen yogurt
A rendering of Spoonlickers Mobile. Courtesy Spoonlickers

Everything is going mobile these days. Even frozen yogurt.

Spoonlickers handcrafted frozen yogurt — an Ada-based producer of all natural frozen yogurt and dessert — has announced preparations to debut a custom designed mobile store by May 1.

Spoonlickers Mobile

The “store on wheels” trailer, which will be pulled by a pickup truck, is designed to service parties, receptions, summer festivals and corporate or private events.

The trailer, referred to internally as Spoonlickers Mobile, will be able to hold half the flavors offered in the three West Michigan Spoonlickers stores, said Dave Darling, Spoonlickers' co-owner, adding that the trailer would cater its menu to the requests of customers, offering “the full experience, half the selection.”

Spoonlickers Mobile also will include a retractable awning and two soft-serve machines, he said, and run on a diesel-powered generator.

“One of the things we definitely had in mind is that it really makes a wonderful tool for companies trying to give employee rewards. . . . It’s a morale booster,” he said. “We’re getting requests from big companies to do events for them, and it makes sense in that kind of environment.”

Demand for mobile frozen yogurt

Darling said Spoonlickers Mobile cost between $40,000 and $50,000 to build, but the response for it has been overwhelming.

The company’s Facebook page had about 8,000 views on the first day it shared the news, he said, and a stream of requests for reservations has followed.

The demand for mobile frozen yogurt is what led Darling and his wife, Dianna, the company founder, to create Spoonlickers Mobile in the first place, he said.

“We started having couples show up to the store asking us to do weddings and corporate clients asking us to show up at events. The only way we could do that would be packing cups full of our treats,” he said. “When you’re trying to do that for hundreds, (it) gets difficult. So we were trying to figure out how (to) bring this to our customers.”

Expansion 

It hasn’t even been a year since the first Spoonlickers opened in Ada, and yet three stores and an upcoming mobile unit later, the all natural frozen yogurt shop is already making its mark in West Michigan.

Darling credits the success to the planning talents of his wife and the product itself.

“We’re doing something unique,” he said. “We offer a product that is 100-percent natural. And everything that can reasonably be made in store is made in store. Our customers really understand that.”

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