Human Resources, Small Business & Startups, and Sports Business

Doreen Bolhuis keeps Gymco team together

April 22, 2013
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Longevity is hallmark of successful Gymco

Editor’s note: Each issue of the Influential Women enewsletter will feature a profile of one of the Business Journal’s reigning Top Women Owned Businesses finalists. The profile first appeared in the event program.

Now in its 32nd year of operation, Gymco maintains two facilities focused on “teaching sport skills and building confidence” for children age 1 and older.

That longevity is no fluke.

“Gymco has achieved outstanding longevity and loyalty in employees due to an intentionally healthy work culture,” said Doreen Bolhuis, Gymco president and CEO. “Key leaders have been with Gymco for 29 years, 19 years, 16 years and nine years. The stability in staff has contributed to fiscal health, growth, strategic planning and corporate integrity.”

There’s no doubt that stability also helped Gymco weather the economic downturn, which Bolhuis lists as her most significant business achievement to date: “Strategically navigating a difficult and threatening recession through adaptation and innovation, (and) emerging as a stronger company and opening a second location in October 2012,” she said.

Gymco was a finalist for the 2013 Top Women Owned Business Award in the under $1.49 million revenue category.

Gymco has been named Small Business of the Year by the Grand Rapids Area Chamber of Commerce and was honored as a Top Women Owned Business by the Business Journal in 2011. It’s also a five-time winner of the Michigan Business and Professional Association’s 101 Best and Brightest Places to Work award.

In addition to her position with Gymco, Bolhuis also is the creator and a managing partner of Gymtrix, an innovative DVD series that teaches physical literacy to children up to age 10, and she is a co-founder and partner of Motion Evolution, a licensed fitness and physical literacy program for children.

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